All the social media platforms in this digital age are a prime medium to spread art, literature and music. One of these platforms is the Snapchat which focuses on the art through their creative filters which the users loves to use. In USA this month has been declared as the Black History Month which Snapchat celebrated it by introducing new lens through which the users can look at the virtual gallery and see the work of the black Millennial artists. This type of initiative by the Snapchat gives the opportunity to the young artists to reach who have never been heard of. The platform allows these artists to reach the massive audience.

To be able to access the virtual gallery users have to tap in the rainbow colored lens or simply by scanning the snap code. When the user will first open the virtual gallery by tapping in the lens, he or she will see a selfie frame with a black history month banner. The user has to flip the camera in order to go into the Augmented Gallery.

The lens will allow the users to be able to get closer to each project in the gallery by moving towards the art piece physically in the real world. When the user will approach towards a project, camera lens will will zoom in towards it to give yourself a more close look at the art piece.

Just like this initiative by Snapchat, the platform has done the same thing two years back when they introduced Augmented Reality Installation Project. The social media platform virtually placed large sized art pieces in the public places where the users can view through their mobile app.

Due to these innovative introductions by the social media platforms, it is highly likely that it will create more and more opportunities for the artists. This also enables other young artists to stick with their passion due to ongoing support for the art. The best thing about it is that many new talented artists will be discovered. Before the social media world it was very difficult for the artists to make their name in the designing world. The advancement in technology is also creating more ways for the artists to be creative.

In this digital age just like everything is being shifted towards the digital media, it is good that things like these are also getting more recognition. People around the world can easily access your art work, support and appreciate it. Social media platforms are the reason that art is getting more influential and trendy in this age. You will find games, advertising and marketing campaigns to have more design influence. The social media apps itself are working continuously working on their design to make the users’ experience better than before. There will be more updates like this in other social media platforms in future due to the rise of Augmented Reality and Virtual Reality. Integrating these technologies will create more opportunities for the artists.