Google has been in the developing mode for their own ad blocker. This ad blocker will be different from the other ad blockers in a way. The usual ad blockers blocks all the ads even the ones which are appropriate for the users. Many creators and brands rely on the ads so it is necessary for them to have ads on their content. Google solved this problem by creating a standard for the all the ads even if the ads are originated from the Google itself.

The standard will distinguish the ads which are appropriate for the users and which are inappropriate. By using this as a solution it will not harm the users experience and also the creators who rely on these advertisements. The Google Chrome’s Ad Blockers will serve as a balanced medium for the ads which will remove all the unusual frustrating ads from the websites which ruins the users experience. This ad blocker will be fully active from July of 2019.

Google showed in a report that they are different types of ads which are annoying to the users. These ads can be appropriate for the users but their type ruins the experience for the users who are visiting a certain website. These annoying types of ads are for Mobile Users, Pop Up Ads, Prestitial Ads, Audio Play Ads with Sound, Prestitial Ads with Countdown, Density Ads, Flashing and Animated Ads, Large Sticky Ads and Full Screen Scroll Over Ads.

For Desktop users, the types of ads are Pop Up Ads, Prestitial Ads with Countdown, Auto Play Ads with Countdown and Large Sticky Ads. Google provides a tool known as Ad Experience Report which will allow the users to know about their ads. The tool will tell the users that which type of ads are appropriate and are good for the user’s experience.

The Google Chrome Browser covers almost 43 % of the market share in the web browser market. The company says that for now there is less than 1 % of websites which are reviewing their ads to improve the users’ experience for their websites. According to Google the Chrome’s Ad Blocker tool had a good experience in the US and the North America where people have been reviewing their ads through the Ad Experience Tool and are also making the ads better for improving the users experience in the websites.

The Google Chrome’s Ad Blocker will be fully active around the world which will then show the complete results of this program. Users can check their ads through the Google’s Ad Experience Report tool which will guide you in setting up your ads without ruining the users experience for the websites. Google told to the users that they have to review their ads or remove if the ads are not compatible with the Google Ads’ Standards. If the users don’t then there will be traffic penalties for the user’s content.