Instagram is a photo and video-sharing social media networking website. It a completely visual platform that allows one to reach a massive and highly active audience. Over a very short period of time, Instagram has emerged to become one of the finest marketing channels worldwide.
Since the shift from chronological feed to an algorithm, increasing exposure on Instagram has proved to be very challenging for the majority of its users. It is thus important to understand the working of the new algorithm and adopting ways that will help boost ones reach on this social media website. 10 most important ways to get more exposure on Instagram are:
- Post unique, relevant and quality content
It is utterly important to post as well as promote content that is unique, relevant and above all meaningful. Content is what truly matters as it attracts the attention of the audience and captivates them. Stuff that is inspiring, fun and catchy causes people to stop by the post and make them want to come back for more.
- Actively connect with the audience
Captivating audience attention is what everything is all about. It is thus important to connect with the audience in the right manner. Doing proper research and engaging with the right Instagram followers helps broaden the brand’s radar. The best way is to like and reply to the comments and indulge in a meaningful conversation with the audience.
- Post at the rightest time
There is definitely no universal time to share stuff. Considering timeliness of the post is a very crucial factor. The best time to post is when the majority of followers are most active which can be achieved by tracking their activity.
- Use trending and strategic hashtags
Hashtags are what makes posts discoverable to relevant people when they are searching. Coming up with a catching and unique hashtag of your own is equally important as using hashtags that are trending. Avoid using hashtags that are too distracting or irrelevant.
- Engage with other influential Instagram users
Engaging with each other is what Instagram is all about. Look for Instagram users who are influential and can help you seek more attention. It is more like a give and take thing as you will have to do the same for them as well. The audience of that person will also eventually end up following your account.
- Cross-promote Instagram account on other social media websites
Promote account on other sites such as Facebook and Twitter. This can be done by sharing links to the account or by sharing the best content on these sites as well. Adding the account on official website can also prove to be a beneficial hack.
- Move beyond just posting pictures
Posting pictures should not be the only aim, go beyond it. Engage the audience by uploading videos, regular stories and going live. Host competitions and hold giveaways to seek more attention. These strategies continue to dominate and eventually become essential in getting more exposure.
- Post content consistently
Followers follow various accounts because they want to see a specific type of content. Sticking to a certain theme and being consistent with it is that followers expect. Providing them with this will surely increase Instagram exposure.
- Become part of an Instagram pod
Instagram pods are groups of a number of Instagrammers (10-15) who have the same audience. They collaborate with each other to increase total engagement. Being part of a pod is very beneficial as it will encourage more users to interact.
- Use Instagram advertising meaningfully
Ads are always a powerful tactic to reach followers as it makes content visible to the audience that they would otherwise not view it. The best way is to create an ad campaign to extend Instagram exposure.